Institutional Branding & Corporate Naming Rights w/ Milwaukee AD Amanda Braun


Milwaukee Athletic Director Amanda Braun joined the Higher Ed Athletics podcast for a discussion heavy on institutional branding and the future of corporate naming rights in college athletics. Braun and Smith discuss the upcoming challenges and opportunities for D1 institutions operating in cities. Braun closes the episode talking about a problem developing in D1 intercollegiate athletics that people aren't actually talking about right now.